If you enjoy discovering new Korean products, whether it’s K-beauty, K-pop merch, fashion, or snacks, there’s a program you might want to know about: Unbox Korea.
It’s run by Daebak, a well-known company in the Korean lifestyle space, and it gives creators around the world the chance to test products before they hit the shelves.
I came across this program recently, and it’s a pretty interesting idea, especially for people who love content creation or want early access to Korean trends.
Contents
What Exactly Is Unbox Korea?
Unbox Korea is basically a tester program. Daebak sends selected participants a curated “Daebak Box” filled with products from their partner brands. In return, creators try the items, create content, and share honest reviews on their social media.
It’s a simple exchange: you get the products for free, and they get real reviews and organic content.
What I like is that the program seems to encourage authentic reactions—not polished ads—and lets creators express themselves in their own style.
How the Program Works
Joining the program starts with a quick sign-up form. You share your interests (like beauty or snack reviews) and your social media details. Daebak uses this information to match you with the right projects.
Whenever a new project launches, applicants get notified. Each round focuses on something different:
- K-beauty
- K-fashion
- K-pop
- Korean snacks
- Or a full Daebak Box with a mix of items
If you see a project that fits your content style, you apply. Spots are limited and given on a first-come, first-served basis, so faster sign-ups help.
What Creators Do
If chosen, the creator receives the product, tries it out, and then shares their honest thoughts online. This usually includes:
- posting a review or unboxing on social media
- tagging @daebakbox and the partner brand
- filling a short survey about the product
The content must stay live (so no deleting), but otherwise creators get full creative freedom.
What Participants Get
This is one of the main reasons people join:
- Early access to trending Korean products
- Exclusive or limited items
- Creative freedom to review in their own voice
For bloggers, influencers, or anyone trying to grow their presence in the K-content space, this can be a fun way to experiment with products without spending money.
Two Programs You Can Join
Daebak currently runs two versions of Unbox Korea:
1. Content Creator Program
This is for anyone with 5,000+ followers on any social platform. It’s aimed at creators who already have an audience and regularly share reviews or lifestyle content. If you’re into Korean culture, this program matches you with themed boxes based on your interests.
2. Daebak Customer Program
This one is for Daebak customers who didn’t receive their original orders due to COVID-19 issues. Instead of a simple refund or replacement, Daebak created an ongoing program to give back in a more meaningful way. Participants can receive products to test, review, and enjoy over time.
Final Thoughts
Unbox Korea is a creative way for fans of Korean culture to connect with new brands and trends. Whether you’re a growing content creator or part of the Daebak community, the program gives you access to unique products and encourages you to share your honest experiences.
