Sr. Director, Digital at Hybe America

HYBE America – Sr. Director, Digital

Position Overview

The Sr. Director, Digital will lead digital strategy and content initiatives across HYBE America’s roster of label and management clients. The ideal candidate brings a diverse music background and a deep understanding of digital trends, with a strong focus on K-Pop and pop. This role requires a visionary leader who can drive digital innovation, foster fan engagement, and deliver measurable results in a fast-paced, collaborative environment.

[Key Responsibilities]

Content & Digital Strategy

• Develop and oversee execution of content calendars across clients, ensuring seamless day-to-day communications and troubleshooting.
• Implement digital plans and strategies in collaboration with internal teams, artists, agents, brands, and other departments.
• Liaise with label partners and third-party digital agencies to shape and execute artist digital strategies.
• Advise brand partners and talent agencies on posting commitments for brand deals and partnerships, coordinating deliverables among all stakeholders.

CRM & Fan Engagement

• Manage artist email lists and execute email marketing campaigns, including newsletters, pre-release announcements, and fan engagement initiatives.
• Oversee artist website content and updates to ensure timely and relevant information for fans.

Digital Activations & Mini-sites

• Lead the creation and maintenance of artist mini-sites or landing pages for campaigns and releases.
• Oversee the development of interactive digital activations to engage fans and promote new music.

Partner Management

• Build and maintain strong relationships with external partners such as TikTok, Meta, Vevo, YouTube, and Twitch.
• Pitch new releases and resurgent records to secure on-platform placements, campaigns, and social support.
• Oversee Vevo Live Performances from pitch through production and delivery.

Operations

• Manage campaign budgets and track expenses for each release.
• Approve vendor invoices and reconcile project finances.
• Handle billbacks and agreements with vendors, HYBE America Finance, and HYBE HQ Labels.

Social Media Marketing

• Develop and execute platform-specific strategies for TikTok, Meta (Facebook & Instagram), Vevo, YouTube, and more.
• Manage all aspects of artist social media accounts, including community management and engagement tracking.
• Utilize social listening and sentiment reporting to monitor conversations and sentiment around artists.
• Stay current with platform trends and updates, sharing insights with label partners and clients.

Paid Media

• Oversee relationships with paid media agencies and manage overall deal structures.
• Plan and execute paid media campaigns across search, display, social, and video channels.
• Manage media budgets, optimize campaigns for performance, and grow audiences.
• Conduct A/B testing to refine ad creatives and targeting strategies.
• Oversee paid media strategy for clients in partnership with label teams.

Creator Campaigns & Social Seeding

• Identify and collaborate with creators and influencers to promote music and engage target audiences.
• Maintain relationships with in-market creators to position clients for key promotions.
• Develop and manage influencer marketing campaigns, including briefing and tracking results.
• Implement social seeding strategies to amplify content reach and drive organic engagement within fandoms.

Data Analysis & Reporting

• Track and analyze key performance indicators (KPIs) across all digital platforms and campaigns.
• Generate regular reports to communicate campaign performance and insights to teams.
• Leverage data to inform strategic decisions and optimize future campaigns.

Sentiment Reporting

• Run sentiment reporting for K-Pop releases to inform strategy and measure fan response.

[Who You Are]

• Experienced digital leader with a diverse music background and a passion for K-Pop and pop.
• Strategic thinker with a proven track record in digital marketing, content strategy, and fan engagement.
• Collaborative, innovative, and results-driven, with excellent communication and project management skills.

Join Us

If you’re ready to shape the future of music and digital engagement at HYBE America, we want to hear from you. Apply today and be part of a team that’s redefining the global music landscape.

Salary Range: $90,000 – $130,000