Website Spotify
At Spotify, we believe that music, podcasts, and culture move the world—and we’re looking for a Social Marketing Manager to help craft the way Spotify shows up in those cultural conversations in Korea.
What You’ll Do
- Help make Spotify the go-to destination for music fans and audio listeners in Korea
- Lead and implement a comprehensive social marketing strategy for artist releases and priority campaigns, with a focus on driving audience growth for Spotify on and off platform in Korea
- Develop content marketing initiatives in Korea, including always-on contents, social-native contents and editorial partnership content promotions
- Lead always-on content marketing programs that engage audiences and encourage repeat visits to Spotify on and off platform
- Work closely with cross-functional Spotify teams locally and across the globe
- Work closely and lead external partners (creative, media, and social agencies)
- Help establish Spotify as the top tier destination for music fans and audio listeners in Korea
- Lead and implement a comprehensive social marketing strategy for artist and podcast releases, as well as priority campaigns, focused on driving audience growth both on and off the Spotify platform in Korea
- Orchestrate content marketing initiatives tailored to Korean audiences, including always-on social content, snackable content productions, platform-native creative, and editorial partnership activations
- Your strong expertise, understanding, and instincts for Korean culture and trends will help develop, create, and produce best-in-class marketing content that resonates with local audiences.
- Build and maintain a social media presence that fans love to follow, engage with, and share
- Collaborate closely with cross-functional Spotify teams, both locally and across global markets
- Work closely and lead external partners (creative, media, and social agencies
- Help establish Spotify as the top tier destination for music fans and audio listeners in Korea
Who You Are
- You have a minimum of 7+ years working experience in content marketing (including social media) across strategy and creative in Korea
- Experience working for brands, especially in music or entertainment industry in local Korea market
- Confident in planning and crafting strategies for social media and content marketing campaigns with the extension across other media platforms with social-native and social-first mentality
- Naturally plugged into internet culture — always on the pulse of trends, memes, and the cultural moments that get people talking
- Broader marketing experience across all marketing & media channels, including influencers is a plus
- Strong analytical skills and experience in working with ad-tech tools is a plus
- Expert at establishing relationships with internal and external collaborators
- You are a self-learner, become comfortable with constantly evolving environments and challenging goals
- You are well organised, and dedicated, with the ability to plan and deliver and pay outstanding attention to detail
- You are adept at analyzing and interpreting data and using it to set goals
- Native in Korean and fluent in English
Where You’ll Be
- You will be based out of our Seoul, South Korea office
- We offer you the flexibility to work where you work best! There will be some in-person meetings, but still allows for flexibility to work from home
To apply for this job please visit www.lifeatspotify.com.